About us
Performance Brand Desk
Brand strategy for performance creative and response.
A desk for Australian marketers connecting brand positioning, creative concepts and response measurement across paid channels.
What we cover
Performance Brand Desk reports on Performance branding. Coverage is organised into 6 sections: Brand Positioning, Creative Concepts, Creative Testing, Response Measurement, Creative Briefing, Brand Wear-Out. It is written for Australian brand and performance creative teams.
How we work
Articles should be useful to someone who actually has to decide or implement the matter: concrete, verifiable and honest about what depends on the business, the region or the legal position. Where a topic is governed by law or tax rules, the article says so, rather than pretending to replace professional advice.
We correct errors visibly. If a correction changes the substance of an article, the article states what has changed.
Contact
Corrections, tips and questions: [email protected]. For advertising and partnerships, see the advertising page. Publisher details are in the legal notice.